ABC ditches its 3D logo for a flatter look

Variety

ABC's new logo may not be obvious because it basically looks the same. But ABC has removed the 3D look for a flatter presentation. “We felt it was time to evolve the overall look of the network to make it more vibrant, modern and fresh,” says Shannon Ryan, president, content marketing, Hulu and Disney General Entertainment (which includes ABC). Ryan tells Variety it “a new, bold and elevated look that visually represents our strategy and our diverse slate of programming. …  We think we landed in a great place.”