Apple TV+ feels validated by The Morning Show's three Golden Globe nominations after tepid reception

Deadline

“Honestly we had really mitigated expectations because no streamer has ever received nominations in any significant categories the first year, it took minimum two years before they got traction to get nominations,” said Jamie Erlicht, Apple’s co-head of Worldwide Video, reacting to The Morning Show's nominations for best drama series and best dramatic actress for Jennifer Aniston and Reese Witherspoon. “We expected that it would be very hard to do, but we also had to believe in the quality of our shows and that if anyone had a chance to get early awards recognition, Apple TV+ would be one to do it. It’s been validating what we knew, that we had something special here.”