Apple executive promises that Reese Witherspoon and Jennifer Aniston's The Morning Show "is really, really good"

Gizmodo

In an interview with The Times of London, Apple's Eddie Cue, who's in charge of Apple TV+, says Apple's focus is on "creating the best" content. When questioned about Netflix’s own strategy, Cue replied: “Their motto is to create a lot of content so there’s always something for you to watch, and it’s working really well. There’s nothing wrong with that model, but it’s not our model.”