Apple’s massive investment into TV programming has sent “shock waves through the industry"

The New York Times

Apple’s $1 billion investment immediately puts on par with FX in terms of spending. It’s also a sign that the crowded TV marketplace will continue to grow. As John Koblin notes, “Although there have been some signs that the industry’s output may plateau — cable companies like A&E and WGN have said they are getting out of the scripted television business — the entry of Apple, Facebook and Google into the fray almost guarantees that the volume of shows will continue to grow, even as viewers grapple with a glut of programming and an expanding number of streaming platforms.”