BET put up the "art installation" as part of New York's Harlem Week to allow potential viewers to enter the "complex and creative mind" of the pop star. Or as a press release put it: “As the public physically enters his mind, they experience 3-dimensional storytelling, passing through his ephemeral thoughts, capturing his highs and lows, surrounded by projection mapped brain synapses and floating 3D holograms of key imagery from his life.”
TOPICS: The Bobby Brown Story, BET, Marketing