Dancing with the Stars' popularity in red states may explain Sean Spicer's casting

Variety

The ABC reality show has faced a "relatively alarming decline" in ratings in the past two seasons, falling 32% in the key 18-49 demo, says Variety's Will Thorne. "The show was in need of a shot in the arm, and the attention over Spicer’s attachment could attract more of the show’s biggest fans," he says. "That’s because, according to Nielsen data obtained by Variety, the region of the country in which Dancing with the Stars performs strongest also happens to be one that is a reliable geographic stronghold for Spicer’s former employer: Red-state America."