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Did Silicon Valley micromanaging hurt Quibi?

  • A recent Business Insider report found that Quibi executives "are very, very involved in productions and tend to give a lot more notes than competitors." The report claims Quibi executives would give extensive notes on everything from graphics to set decorations to on-air talent and wardrobe. As Catie Keck notes, this seems to be a trend with new streaming services. "So here is a situation in which a company with big ties to Silicon Valley—seemingly attempting to launch a high-stakes streaming product that, in some form or another, arguably already existed—meddled in the creative process only to turn around and spit on the resulting product. Quibi founder Jeffrey Katzenberg told the New York Times during a May interview about the service’s rocky launch that its 'Daily Essentials are not that essential.' Given that this category made up something close to a third of the content titles on the service, just...good lord. Similarly, tech bros interfering in the production side of a product was rumored to be at the core of Apple’s mediocre content problem (though the company at least appears to be working on that). More recently, we saw HBO’s streaming service was reduced to a Netflix-wannabe after AT&T overlords stepped in and pushed out the guy who was key to making HBO great. All of this is to say, when top-level executives start messing with the creative vision for a product, you end up with a deluded, sped-out, and uninteresting product that nobody needs—or even wants, for that matter."

    TOPICS: Quibi, Jeffrey Katzenberg