"Walt Disney Company has suggested the days of letting streaming-video titans run free in TV commercial breaks may be over," according to Variety, confirming a Wall Street Journal report. "The company, which will launch its widely-anticipated streaming service next month, has told Netflix it will not run its commercials on entertainment networks like ABC, Freeform and FX, according to a person familiar with the matter. Disney will still take Netflix ads on ESPN, this person said. And Disney is telling most streamers that it will not run their commercials unless the company has a broader relationship with Disney that could encompass not just advertising, but such things as distribution or programming, this person added." ALSO: Disney+ may not come to Fire TV over Disney-Amazon feud.
TOPICS: Disney+, ABC, Freeform, FX, Netflix, Advertising, Amazon Fire TV, Disney