FX boss says there is “no such thing as a "television brand" -- only "television locations"

The Verge

John Landgraf explained to reporters this week his theory that streaming has two classes: the streaming products that people buy (Netflix, Amazon Prime Video, Disney Plus, HBO Max) and the brands that exist within those products (Marvel, Lucasfilm, HBO, Adult Swim, FX). “What I don’t know is, over time, will consumers become comfortable with or figure out the notion that platforms and brands can either be the same thing, like Amazon and Netflix, or separate things?” Landgraf said. “A platform can be one thing and a brand can be something that resides on a platform.”