The network says it was deluged by advertisers after announcing its sellout in November, so executives have found a creative way to add two minutes worth of commercials to the telecast. According to Variety, "Fox has decided to create what executives call a “floating” commercial break that will allow for two 60-second ads from sponsors who have been longtime supporters of both Fox Sports and the NFL."
TOPICS: Super Bowl LIV, FOX, Advertising