HBO and Cinemax have operated under the same roof since 1980, yet HBO Max is blaming its lack of Cinemax shows on "several factors, including existing deals." As Kaitlin Thomas argues, past Cinemax shows could benefit from HBO Max exposure. "Shows often find second lives once they hit streaming, and while this phenomenon is mostly associated with Netflix because of the service's large, global subscriber base and its ability to introduce viewers to low-rated or previously hard-to-find series — think the early days of Breaking Bad, The CW's Riverdale, or more recently, Kingdom, the AT&T Audience Network drama set in the world of MMA that has welcomed many new fans since hitting the streaming service in July — there is no reason to believe Cinemax shows would not have benefited in the same way on HBO Max," says Thomas. "There's even precedent for programs crossing brand lines: DC Universe's animated series Harley Quinn made the jump to the service earlier this summer."
TOPICS: Cinemax, HBO, HBO Max, Banshee, The Knick, Strike Back