TV TATTLE
HBO promoting Michaela Coel's I May Destroy You with a special campaign in support of viewers
-
The “Gathering the Pieces” campaign will help further the conversation about the sexual consent drama's themes. Starting June 4, HBO will host “Gathering the Pieces” sessions on Instagram Live, designed to raise awareness of the topics depicted in the series, including dating, friendships, relationships, sexual wellness, trauma, therapy, self-love and self-care.
TOPICS: Michaela Coel, HBO, I May Destroy You, Marketing
More Michaela Coel on Primetimer:- HBO is leaving Euphoria fans to fend for themselves after "traumatizing" them
- Michaela Coel's Emmys speech dedicated to sexual assault survivors was something rare -- a speech directed at viewers, not attendees
- The Emmys failed to reflect a TV landscape that is exciting, daring and more abundant than ever
- Seven Takeaways From the 2021 Emmy Awards
