How Jane the Virgin creator Jennie Snyder Urman created her brand-defining hit for The CW

Vulture

“I am not a young Latina, but I can relate to being hardworking, driven, (and) having a complicated relationship with your mom," says Urman in Vulture profile. Jane the Virgin hasn't been a massive hit, but she's created a devoted fan base. Plus, she's been crucial in building internal backing, especially through her network pitches that have become "moderately famous." Gina Rodriguez says, each season, Urman is "performing the whole f*cking thing. It’s incredible. She’s seated, but it’s a table of 25 to 30 people that are just staring at her. And I’m sitting next to her, like, What the fuck? I always cry, because I’m super-invested. And then Jennie will be like, ‘And then, bang! They die!’ And I’m like, Nooo!”