How did MTV become the Ridiculousness network?

The Ringer

"Turn on MTV—on any day, at any time—and you’re likely to find an episode of Ridiculousness, a home-videos-ripped-from-the-internet-style show hosted by skateboarder Rob Dyrdek," says John Gonzalez. "Actually, is he still a skateboarder? Is that how he identifies these days? He’s 46 now and Ridiculousness is his third show for MTV, following Rob & Big (RIP, Big Black; do work for eternity, son) and Rob Dyrdek’s Fantasy Factory. It has been a very long time since Dyrdek was just a skateboarder, and he has made oodles of money since then as a reality show star." Ridiculousness, he says, "is on all the time. All. The. Time. ALL THE TIME. That’s not hyperbole. The night before I started hammering away at this story, I turned on MTV around 8 o’clock in the evening. Ridiculousness was on. And it stayed on. It wasn’t until 11 a.m. the next morning that MTV took a break from the show to broadcast Men in Black. But unlike the protagonists of the sci-fi buddy-cop comedy, MTV and its parent company, ViacomCBS, have no need for a memory-wiping device. Apparently, consumers are willing to watch repeat programming with their memories fully intact."