Hulu is finding the value of having fewer original shows

Vanity Fair

“We are not throwing a million things up against the wall,” Craig Erwich, Hulu’s head of original content, tells Vanity Fair of his less-is-more approach. Dana Walden, the Disney Television Studios chairman who oversees Hulu’s original content, sees volume as the enemy of great television. It's something she learned during the 2007-08 writers' strike while working at 20th Century Fox Studios. With a smaller number of pilots back then, she was able to develop to major hits like Glee and Modern Family. “It was a great experiment for us about what happens when the entire resources of an organization are devoted to making fewer projects great.” Walden says. “I think there’s a natural instinct to want to take more shots" like Netflix, but "no one can know with 100% certainty what thing’s going to catch lightning.” ALSO: Hulu has not had any conversations with Hilary Duff about picking up Lizzie McGuire.