Peacock has won the rights to the U.S. version of the hit British reality show in what it is calling a "highly competitive situation." Peacock has ordered two seasons of Love Island after the show aired for the last three summers on CBS. According to The Hollywood Reporter, "CBS broached scaling back the number of hours in a fourth season of Love Island. ITV balked at that idea and took the show back to the market, where Peacock outbid several other outlets." Love Island will keep the same format on Peacock, but may be racier due to the lack of network constraints -- Peacock promised "hotter than ever" action. As part of its bid, Peacock promised to use other NBC Universal platforms to market the series. “This really is an unprecedented deal for an unscripted brand,” said ITV America CEO David George. “Peacock and NBCU are the perfect home for Love Island because of their strategy to grow the show, utilizing the greater NBCU television portfolio and other platforms to help propel the series. That dedication, coupled with a two-season commitment on Peacock, sealed the deal. We’re incredibly excited to elevate the show through a bold new collaboration.”
TOPICS: Love Island, CBS, Peacock, David George, Cancelations, Renewals & Pickups, ITV America, Reality TV