Michael Bloomberg paying $10 million for a rare presidential candidate national Super Bowl ad

The New York Times

The former New York City mayor and Democratic presidential candidate's 60-second ad will be aimed at "getting under Trump's skin," said a Bloomberg campaign spokesperson. As The New York Times notes, "the Super Bowl ad is a show of financial force rarely seen in presidential politics. Though some campaigns have made local advertising buys during past Super Bowls, a national buy has often been out of reach, given the expense. It is also usually viewed as wasteful to pay to reach a 50-state audience rather than buying ads in the swing states where campaigns would prefer to target their message." ALSO: Bloomberg to appear on live The Late Show following next week's Democratic debate.