NBC Universal CEO Steve Burke promises the new streaming service "will be different than those presently in the market." The new service will come soon after the launch of streaming services from Disney, WarnerMedia and Apple, in a test of whether so many streaming services are viable. According to The Hollywood Reporter, NBCUniversal "hopes to strike deals with other pay TV providers to offer it for free to their customers, too. An ad-free tier and a version of the service for non-pay TV customers will also be offered at a price in line with other subscription services like Netflix."
TOPICS: NBC Universal, Steve Burke