Netflix announces a new website where it will release viewership data based on hours viewed

Variety

The Top10.Netflix.com website will update every Tuesday with four main global lists: film and film (non-English) and TV & TV (non-English). The new charts follow the streaming giant’s recent promise to be more transparent about viewership data. Netflix will also publish two Top 10 lists for film and TV for each country, plus specialty lists including the top documentaries and reality shows. “Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix,” Pablo Perez de Rosso, vice president of content strategy, planning and analysis at Netflix. “Having looked at the different options, we believe engagement, as measured by hours viewed, is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services.”