Netflix boasts how it boosted the Instagram follower counts of its stars

CNBC

The streaming service unveiled a chart showing how its stars like 13 Reasons Why's Katherine Langford and Stranger Things' Millie Bobby Brown, Gaten Matarazzo and Finn Wolfhard's Instagram follower counts soared into the millions thanks to starring on Netflix shows. "When our service helps our talent develop huge fan bases (from small followings to over 10 million Instagram followers), we can attract the best talent in the world. This explosive growth in popularity is a good indicator that our shows and stars are breaking out around the planet," Netflix said in a shareholder letter.