The new feature will allow Netflix to pick what browsing-averse viewers' watch based on their user preferences. “Our members can basically indicate to us that they want to skip browsing entirely, click one button, and we’ll pick a title for them just to instantly play. And that’s a great mechanism that’s worked quite for members in that situation,” Netflix COO and chief product officer Greg Peters said during an earnings Q&A. The new feature doesn't yet have a name.
TOPICS: Netflix, Greg Peters