Netflix content chief says One Day at a Time had a "core, passionate but pretty small audience," but doesn't want to see it on a rival streaming platform

The Hollywood Reporter

Netflix vice president of originals Cindy Holland defended the cancelation of One Day at a Time, telling The Hollywood Reporter that it wouldn't have made it past one season at any other place. She also said in reaction to CBS All Access' reported interest in One Day at a Time that "we don't think that it's appropriate that it show up on a competitive streaming platform." Was Netflix not owning One Day at a Time a factor in its cancelation? "Ownership doesn't play a factor at all, although the cost of the season vs. the viewership is generally how we look at these things," said Holland. "The reason why the decision was so protracted between seasons two and three and then after season three for One Day at a Time was because it didn't make economic sense for us to renew the show, frankly, at either point. We love the show and we knew it had a passionate audience, and we felt it was important to continue to support it. We supported three seasons of it, but at some point, you have to make the difficult decision to say goodbye and try to look for other stories to tell and invest in that hopefully will garner larger audiences. One Day at a Time had a core, passionate but pretty small audience that didn't materially grow season over season. Frankly, we were looking for reasons to try to continue to say yes, and we just got to the point where it was hard to find them — other than knowing we loved the show and that it had a small core audience."