The new interface rolling out today is aimed at making it easier for subscribers to quickly find stuff to watch on the streaming service. The new menu splits TV shows and movies into different one-click menus. “Our research has shown us that while a member generally isn’t sure what exact title they want to watch, they have a pretty good sense of whether they are in the mood for a quick series episode or a longer movie experience,” explains Stephen Garcia, Netflix's director of product innovation.
TOPICS: Netflix, Binge Watching