The shopping site Netflix.Shop, which debuts today in collaboration with Shopify, will offer baseball caps, T-shirts, hoodies and sweaters connected to Netflix shows. Later this month, the site will offer a Lupin side table for $150 and a Lupin throw pillow for $60. Two anime series, Eden and Yasuke, will be featured on the first day. Josh Simon, who runs Netflix’s consumer products division, describes the online store as a “boutique,” adding that products tied to only a few Netflix shows will be included in its first few weeks. In the coming months, products tied to other Netflix shows, including Stranger Things and Money Heist, will appear on the online shelves.
TOPICS: Netflix, Eden, Lupin, Yasuke, Josh Simon, Marketing