“It’s the most mainstream network, and I don’t see that changing," said CBS chief creative officer David Nevins, who emerged from Showtime to help fill the post-Les Moonves void at CBS. Nevins, speaking at the UBS media conference, pointed to the modest success of God Friended Me. “It is showing all the signs you want to see in a freshman year.” he said. “It’s not a typical CBS procedural, and yet it feels like it fits incredibly well. You’re trying to make brand decisions and grow each brand organically.” He also touted the rerun rights of TV series. “Backend is not dead,” he said. “The backend we’re able to generate on those platforms is unrivaled.”
TOPICS: CBS, God Friended Me, David Nevins