New streaming services should focus on "The Nickelback Principle" and “The WeWork Principle"

Vox

Recode offers 10 lessons for Disney+, Apple TV+ and the forthcoming streaming services, including "The Nickelback Principle": "Audiences like content that is 'bad,'" explain Recode's Matthew Bell and Alex Kruglov. "They even like pretending they don’t like certain content and will go out of their way to complain about it. Nickelback was the bestselling band of the 2000s. This year, TLC’s Dr. Pimple Popper was more popular with women 25-54 in its timeslot than the Shonda Rhimes series How to Get Away with Murder, which stars Tony and Academy Award winner Viola Davis." They also point to “The WeWork Principle”: "You don’t need sophisticated metrics to tell if your audience likes your content. All you need to know is, 'Are they coming back?' The more complicated the analysis, the more likely it has been exaggerated."