Oversaturation is to blame for NFL ratings drop, says 20th Century Fox's CEO

NBC Sports

“I do think the proliferation of Thursday availability — and the proliferation of football generally — does mean that you’re asking a lot from customers to watch Thursday,” says James Murdoch. “And then they watch a lot more college football games on Saturdays, and then on Sundays, and then on Monday Night Football, etc. It’s a lot. So I do think that preserving the scarcity value of those events and that audience is something that is worth thinking about.” ALSO: Mark Cuban predicted this might happen to "greedy" NFL in March 2014: "When pigs get fat, hogs get slaughtered."