NBC's announcement that The Tonight Show and Late Night will be offered early to Peacock Premium subscribers will probably have minimal impact in terms of drawing viewers away from primetime shows, says Josef Adalian. "Still," he adds, "local affiliates will very likely gripe because NBC is putting a key part of its offering on a digital platform before it airs on their stations. While networks have experimented with previewing shows on digital or even airing reruns of shows that first ran on cable platforms before coming to NBC, this is a rare and possibly unprecedented case of two tentpole network shows shifting to streaming for their debut window. That exclusive-to-streaming window is, of course, incredibly small — barely more than 200 minutes. But what will concern affiliates is the precedent it sets, and the signal it sends: The future of TV is streaming."
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TOPICS: Jimmy Fallon, NBC, Peacock, Sky, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, Seth Meyers, NBC News