Sean Hunter, an elementary school teacher in Vancouver, Canada who acted in the viral Peloton ad, has responded to being the subject of a backlash over the Peloton ad. “My 5 seconds of air time created an array of malicious feedback that is all associated with my face. My friend texted me today declaring that I’m ‘a symbol of the patriarchy,’” he wrote to Psychology Today. “As my face continues to be screen shot online, I wonder what repercussions will come back to me.” He added: "As I continue to reflect on the commercial, I consider these thoughts: Why are people creating so many additional narratives to the story? Am I allowed to view the commercial positively after receiving such negative feedback? If recognized on the street, what will people’s first opinions be of me? The aftermath of the commercial has left me with more questions than answers, and this is only half the story. I reflect on what my co-actor must be dealing with, as she’s the other 25 seconds of the story."
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TOPICS: Peloton, Sean Hunter, Advertising