TV TATTLE
Ram’s controversial Martin Luther King Jr. Super Bowl ad may have been an attempt at “brand trolling”
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The ad may have been deliberately made to provoke outrage. As Bloomberg notes, the advertising generated more than $7 million in publicity despite the mostly negative commentary. “To think for a second that they didn’t know it was going to be controversial would be crazy,” University of Detroit marketing professor Michael Bernacchi tells Bloomberg. “They didn’t just willy-nilly put this out there.”
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TOPICS: Super Bowl LII, Eli Manning, Martin Luther King Jr., Odell Beckham Jr., Advertising, Ram Trucks, Super Bowl
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