Report: Apple streaming service shows are avoiding “gratuitous sex, profanity or violence" because of CEO Tim Cook

Gizmodo

According to a Wall Street Journal report, Apple's own staff have begun calling the streaming service "expensive NBC" because Apple CEO Cook wants to keep the upcoming streaming service family-friendly, which has resulted in delays to some of Apple shows. Cook reportedly shelved Apple's first scripted drama, Vital Signs, based on Dr. Dre's life, because it featured cocaine, an orgy and "drawn guns." "Across Hollywood and inside Apple, the show has become emblematic of the challenges faced by the technology giant as it pushes into entertainment," The Journal reported, via Gizmodo. "The Apple earmarked $1 billion for Hollywood programming last year. But in the tone CEO Mr. Cook has set for it, whatever Apple produces mustn’t taint a pristine brand image that has helped the company collect 80% of the profits in the global smartphone market."