Some people have begun avoiding buying products on Amazon over reports of its harsh treatment of employees. But what about the shows? "It’s impossible to really separate Amazon’s consumer goods business from its digital content business, and that’s by design," says Heather Schwedel. "The company’s express goal with its streaming service is to get more consumers hooked on Amazon Prime: “When we win a Golden Globe, it helps us sell more shoes,” Amazon founder and CEO Jeff Bezos has said. For lots of members, access to free movies and television, and especially Amazon’s expensive original series, will keep them happy with their subscriptions and coming back year after year—and ultimately spending more and more on Prime. Prime Instant Video is just another widget Amazon is peddling because it wants not only that membership fee but to continue increasing how much of your mental market share it takes up. The company wants everyone to use it for every single thing. Even if you become the rare Prime member who is able to watch movies and television through the service without becoming more consumed in the Amazon machine, the money you’re paying for the service will go to the same place in the end." ALSO: Buffy, Angel and Firefly reruns joining Facebook Watch poses a dilemma for those outraged with Facebook's recent actions.
TOPICS: Prime Video, Facebook Watch, Angel, Buffy the Vampire Slayer, Firefly