Sony announces TV sets with "Netflix Calibrated Mode"

The Hollywood Reporter

Sony's new top-of-the-line "Master series" OLED and LCD TV sets will come with "Netflix Calibrated Mode" that will show colors the way Netflix TV show producers intended them to be seen. Lost in Space showrunner Zack Estrin claims that the new Sony TVs are almost indistinguishable from what he sees on the very expensive Sony professional reference monitors he uses. But the Sony-Netflix partnership begs the question: "So what?" as Adam Clark Estes puts it, arguing that these TV sets are "tailored to the nerdiest of TV nerds." He adds: "The vast majority of people have never seen the marvel that is a Sony BVM-X300 reference monitor, so how would they know whether the new TVs are comparable. The BVM reference monitor is often seen used by Hollywood filmmakers for postproduction. And again, it also costs about $30,000, so it’s not really gracing many suburban living rooms. So by comparing the new Master Series to a professional-grade monitor, Sony’s effort is surely lost on the average consumer. What’s more interesting, however, is the idea that Sony suddenly cares more about calibration—namely making calibration simpler and better for everyone. With the new Netflix feature and improved image settings, it would appear that Sony is finally taking steps to make sure its customers get the most out of their top-of-the-line TVs. Like it really cares about image quality."