The Big Bang Theory's value is "incalculable" to CBS, generating $125 million to $150 million in ad revenue per season

Los Angeles Times

The CBS comedy has also generated more than $1 billion for Warner Bros. Television in syndication revenue. “Every scheduler, every network president, anybody who works at a network, you live for a show like this," says CBS Entertainment president Kelly Kahl. "The interesting thing to me is it’s as dominant as it’s ever been.” ALSO: How Big Bang booked Mark Hamill -- without a script.