As Sopan Deb points out, Michael Jordan’s production company, Jump 23, is a partner in the ESPN documentary, which obtained exclusive behind-the-scenes footage of the 1997-98 season with Jordan's approval. "That’s what The Last Dance is: Jordan reminding us who he is, or was, as James’s legacy emerges," says Deb. "Not just as a basketball player, but culturally. Would a documentary about James’s career attract multiple former presidents and A-list celebrities? The series eventually goes over some of the less savory aspects of Jordan’s legacy. But even then, he and several of his defenders are given ample time and space to explain them, or paint them in a more favorable light, such as Jordan’s bullying of Jerry Krause, the Bulls’ general manager, about whom Jordan made cracks about his weight. When teammates are described in unflattering situations, including drug use, Jordan and the documentary team make clear that he steered clear. As Jordan says, he didn’t go to clubs. He didn’t smoke or drink (at the time, he notes, though a glass of what appears to be bourbon sits next to him during some interviews)...That’s by design. The documentary is a product for Jordan. And Jordan doesn’t attach his brand to something that doesn’t benefit him personally."
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TOPICS: The Last Dance, ESPN, Michael Jordan, Documentaries