ViacomCBS CEO Bob Bakish said the CBS streaming service will be beefed up this summer with a broad array of Viacom programming and a "critical" mass of sports content. As part of the reboot, CBS All Access will add more than 100 films from Paramount Pictures, including The Godfather trilogy. "This will bring first-window content from each of our brands to this platform," he said. "Our biggest franchises will be key to this strategy, as will our broad programming strength across genres – from animation to science fiction, comedy, reality, kids, crime procedurals and more."
TOPICS: CBS All Access, Bob Bakish, ViacomCBS