What does AMC mean when it says it aims to make “prestige popcorn” TV?

The Hollywood Reporter

“We’re looking for things that we are internally calling, for want of a better phrase, 'prestige popcorn,' thoughtful genre shows that are truly human but are immersive and fan-focused," AMC’s new programming chief David Madden said at the TV press tour. Which begs the question: What exactly does he mean? “It's a great aspiration, because who doesn't want to make something that's both popular and good?” says Daniel Fienberg. He adds: “Like I said, I enjoy classification, and "prestige popcorn" is a good name, not necessarily for what AMC is aiming for any more or less than any other cable or streaming network, but it's a good name and a great way to avoid just saying, ‘We're looking for the next Game of Thrones,’ even if that's exactly what ‘prestige popcorn’ really means.”