CBS All Access may soon have access to much of Viacom's content, from MTV to Nickelodeon and TV Land, as part of the newly formed ViacomCBS. "Should CBS All Access harvest Viacom’s younger-skewing media brands, it would mean a product that has the potential to capture an incredibly broad demographic spectrum, from the MTV crowd to NCIS loyalists," says Elaine Low. Meanwhile, Viacom in January acquired the free ad-supported streaming service Pluto TV, which has 18 million subscribers. "The service boasts over 150 content suppliers – a wide-ranging lot that includes everything from Bloomberg to Fox Sports to a channel dedicated solely to old episodes of Wahlburgers – and a deep library of its own shows and movies from its MTV, Comedy Central, Nickelodeon, BET and Spike brands," says Low.
TOPICS: CBS All Access, CBS, Pluto TV, ViacomCBS