Why Amazon isn't sharing viewership data like Netflix

Deadline

"Our company doesn’t embrace that strategy,” Amazon Studios head Jennifer Sale said at the TV press tour. “We agree that it’s not a strategy for us. We know what the numbers are, and that may change over time, but right now, we’ll talk about the success of our shows and single out shows that are overperforming, but we have yet to embrace a strategy across the company where we get out with actual numbers.”