TV TATTLE
Why did McDonald's release a podcast devoted to its Rick and Morty Szechuan sauce debacle?
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The three-part The Sauce podcast was released to coincide with McDonald's re-release of its Szechuan sauce. But why would McDonald's be interested in looking back at the debacle? "Good is fulfilling the promise we made to our guests," says Jano Cabrera, senior vice president of corporate relations at McDonald’s. "Better is doing so by acknowledging and apologizing for our mistake in an open, honest and transparent way. Best? To do all of that in a creative way and hence, podcast."
TOPICS: McDonald's, Rick and Morty, Marketing, Podcasts
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