The post-Super Bowl timeslot hasn't been all it's cracked up to be

The Hollywood Reporter

The Hollywood Reporter points out that since 2006, only three post-Super Bowl shows have sustained any serious ratings momentum following the big game: 2006's Grey's Anatomy, 2010's Undercover Boss and 2012's The Voice. "In every other year since 2006, no post-Super Bowl show has posted ratings above its prior season average for more than a couple of weeks," explains Rick Porter. "In the past six years, the ratings halo has disappeared altogether." Still, he notes that the two series to buck the trend were unscripted series or season premieres, which bodes well for The World's Best.